Archive for 2007
18.11.2007
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Google made another change to improve the AdWords program.
Previously, a site visitor could click anywhere in the AdSense block to activate an AdSense ad. This caused invalid clicks which artifically inflated AdSense publisher revenue and caused AdWords publishers to pay for clicks which would never lead to sales.
Google just change this behavior. Now, site visitors are only able to click on the title or URL in an AdSense ad block. This will result in far fewer invalid clicks. In the short term, this will reduce publisher revenue. We have seen a 10% drop in revenue due to this change. However, this will improve the RoI of AdWords publishers. In the long term, this will increase the reliability of the AdWords system and the revenue of AdSense publishers.
For a full write-up on these improvements, read Accidental clicks fade into the background at Inside AdSense.
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08.11.2007
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Tactical Calendar isn’t our usual type of project here at Free Internet Media.
Most of our web sites are built around providing static information to our site visitors. Tactical Calendar is a custom-developed PHP application designed to help interested students locate and register for tactical training classes.
The new database lists 43 schools and these schools are now adding classes for site visitors to search and view. Students can search by date, location, school, or type of course.
If the schools can be convinced to enter their classes into the system, this web site will revolutionize the tactical training industry.
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02.11.2007
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I’ve tried dozens of AdSense alternatives and none of them have performed well enough to bother with — until now.
WidgetBucks is a new ad system which produces contextual ads for products. We’ve been running WidgetBucks for several weeks now and we have been very happy with the results.
We’re not going to replace AdSense with WidgetBucks, but one of our AdSense blocks was moved to a less visible location to make room for a WidgetBucks block.
You can see WidgetBucks in action at our Tech FAQ site.
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