07.07.2009 Uncategorized Comments Off on Search Engine Reputation Management

Search Engine Reputation Management

Search Engine Reputation Management (SERM) is one of the hottest areas of growth within the broad field of Search Engine Optimization (SEO).

The purpose of SERM is to ensure that when a random searcher looks for data about a person, product, or company — they find only positive results.

This can involve the use of legal challenges or blackhat methods to remove negative results from the SERPS, but more often it involves ranking a large number of URL’s on the first few pages of the search results.

Think about that for a moment. To “win” at SERM, you have to control the first few pages of search results for a keyword. Compare that to SEO, where we normally content ourselves with gaining one good spot in the SERPS.

SERM is often accomplished by building hosted pages on authoritative domains like Squidoo and Hubpages, because pages on those domains are easier to get to page one of the SERPS. The hosted pages are built and promoted, until all of the “negative” search results are crowded out of the first few pages of search results.

Ashwin Ramesh, founder of OrganicApex and one of the leaders in the Search Engine Reputation Management field, believes that we have only just seen the tip of the iceberg with SERM and that spending on SERM will increase more than fifty times it’s current level in the next five years.

What do you think?

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10.06.2009 Uncategorized Comments Off on Ad Network for Firearm and Military Sites

Ad Network for Firearm and Military Sites

Google has long used AdSense’s market dominance to enforce their fascist liberal agenda onto the web. AdSense’s enormous lead in market share has managed to successfully prevent other ad networks from starting up and being successful.

The “online ad network” market niche is one that leads to a “natural monopoly” — but a host of new companies is trying to change that. The strategy these companies are using is to “go niche”. They are using their extensive knowledge, experience, and contacts in specific market niches to nibble away at Google’s market share.

Hundreds of these startups exist, in every niche from heavy metal music, to hispanic sites, to ad networks designed just for homosexuals. These companies are competing head-to-head with Google — and some of them are winning.

PSClicks is an ad network focused on “first responder, shooting, and military ad content.” PSClicks isn’t competing with Google head-to-head — because Google has made a conscious choice not to support publishers in this niche.

If you build a web site in support of the Second Amendment, Google will not allow you to place AdSense ads on it. If you build a web site opposed to the Second Amendment, Google will allow you to monetize it with AdSense.

Google is not only opposed to the rights of individuals, they have also blocked AdSense from appearing on pages such as “Armed Forces of the World”. In plain terms, Google does not support the men and women who put their lives at risk to defend us all.

PSClicks has encountered an enormous amount of support from the community. They have signed up first rate advertisers such as FrontSight, ArmyNavyDeals, ChiefSupply, and CalibrePress. They have also signed up impressive publishers such as Paramedic.com, LawEnforcement.com, DefenseReview.com, UltimateNurse.com, AR15.com, GlockTalk.com, and ShotgunWorld.com.

With community support like this PSClicks is almost certain to do very well in this multi-billion dollar niche.

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04.06.2009 Uncategorized Comments Off on Mighty Guide

Mighty Guide

I am very pleased to announce the birth of a new web site, Mighty Guide.

Mighty Guide was created as a sort of “fresh start with an old friend” for us here at Free Internet Media.

We have been building static web pages with shared HTML includes for many years.  We built some small projects with WordPress, then we moved hard into Drupal.  Unfortunately, Drupal wasn’t everything we hoped it would be.  After a painful revaluation, we moved hard into Joomla.  Unfortunately, our ardor for Joomla was also short lived.

So, we’re back with our old friend WordPress once again.  MightyGuide will be a major web site, built around WordPress.  The site already has 231 articles (posts) in 23 categories — but this is only a start.

We will also be enhancing the articles that we have already placed on the site.  These enhancements will include graphics and video content, as well as improvements suggested by reader comments.

Comments and criticisms are very welcome, especially because we intend to invest heavily in the success of this web site.

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