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07.09.2009
Uncategorized
We’ve been testing with the idea of building “mini sites” — very small web sites designed to focus on just one topic.
These sites can work very well in the search engines, because most of the major engines give a boost to sites for their own domain names — if the domain has a com, net, or org extension. Building a great website on proxy.biz or proxy.info won’t earn you a bonus from Google.
Here are a few of the sites we’re testing with:
192.168.1.1 – 192.168.1.1 helps people understand what this special IP address means and why it is used on their networking equipment.
Unix Download – Unix Download helps people quickly and easily find out where to download the best Unix distributions.
CPM Advertising – CPM Advertising helps people understand what CPM advertising is and what it can do for both advertisers and publishers.
How to Unblock Websites – How to Unblock Websites helps people understand how to work around censorship.
None of these are the greatest web sites ever created, but they are not meant to be. They are meant to have a razor-sharp focus on one topic and to provide everything the visitor is looking for one that one topic.
The sites are running on WordPress, so we’re looking forward to comments from site visitors regarding how we can improve each site. We started each site with the data we think people are looking for. As each site matures, we hope the conversations with our site visitors will help us discover more of what they want to see on each site.
07.07.2009
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Search Engine Reputation Management (SERM) is one of the hottest areas of growth within the broad field of Search Engine Optimization (SEO).
The purpose of SERM is to ensure that when a random searcher looks for data about a person, product, or company — they find only positive results.
This can involve the use of legal challenges or blackhat methods to remove negative results from the SERPS, but more often it involves ranking a large number of URL’s on the first few pages of the search results.
Think about that for a moment. To “win” at SERM, you have to control the first few pages of search results for a keyword. Compare that to SEO, where we normally content ourselves with gaining one good spot in the SERPS.
SERM is often accomplished by building hosted pages on authoritative domains like Squidoo and Hubpages, because pages on those domains are easier to get to page one of the SERPS. The hosted pages are built and promoted, until all of the “negative” search results are crowded out of the first few pages of search results.
Ashwin Ramesh, founder of OrganicApex and one of the leaders in the Search Engine Reputation Management field, believes that we have only just seen the tip of the iceberg with SERM and that spending on SERM will increase more than fifty times it’s current level in the next five years.
What do you think?
10.06.2009
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Google has long used AdSense’s market dominance to enforce their fascist liberal agenda onto the web. AdSense’s enormous lead in market share has managed to successfully prevent other ad networks from starting up and being successful.
The “online ad network” market niche is one that leads to a “natural monopoly” — but a host of new companies is trying to change that. The strategy these companies are using is to “go niche”. They are using their extensive knowledge, experience, and contacts in specific market niches to nibble away at Google’s market share.
Hundreds of these startups exist, in every niche from heavy metal music, to hispanic sites, to ad networks designed just for homosexuals. These companies are competing head-to-head with Google — and some of them are winning.
PSClicks is an ad network focused on “first responder, shooting, and military ad content.” PSClicks isn’t competing with Google head-to-head — because Google has made a conscious choice not to support publishers in this niche.
If you build a web site in support of the Second Amendment, Google will not allow you to place AdSense ads on it. If you build a web site opposed to the Second Amendment, Google will allow you to monetize it with AdSense.
Google is not only opposed to the rights of individuals, they have also blocked AdSense from appearing on pages such as “Armed Forces of the World”. In plain terms, Google does not support the men and women who put their lives at risk to defend us all.
PSClicks has encountered an enormous amount of support from the community. They have signed up first rate advertisers such as FrontSight, ArmyNavyDeals, ChiefSupply, and CalibrePress. They have also signed up impressive publishers such as Paramedic.com, LawEnforcement.com, DefenseReview.com, UltimateNurse.com, AR15.com, GlockTalk.com, and ShotgunWorld.com.
With community support like this PSClicks is almost certain to do very well in this multi-billion dollar niche.